5.13-5.15.2011: Weekend Box Office – The $

It was a wedding of a weekend for #2 Bridesmaids but less than thunderous for #1 Thor and #4 Priest at the box office.  Produced by Judd Apatow (The 40-Year-Old Virgin, Pineapple Express) and starring Kristen Wiig (Saturday Night Live, Whip It) with an amazing female cast and Mad Men‘s Jon Hamm, the comedy for both sexes alike brought in $26.247 million in it first weekend.  It tossed a $10 million less weekend gross expectation like a bride’s bouquet and covered at least three-fourths of its $32.5 million budget.  Let’s just say it was a perfect opening for the wedding season.

Although Thor and his hammer sat once again at the #1 spot in its second weekend, the almighty was less than mighty with $34.703 million, almost half of last week’s premiere gross.  International sales were at $27.5 million.  A drop to #2 or #3 will surely be in its future (meaning next week).

Priest, landed in at a dissapointing #4 behind Fast Five with $14.953 million.  Director Scott Stewart and star Paul Bettany’s first collaboration, Legion, did one better opening at $17.501 million in January 2010.  Based on Min-Woo Hyung’s Korean graphic novel, Priest banked on vampires and the sexy Maggie Q of Nikita (hopefully to be renewed) but wasn’t able to reign in the male audience that was still watching Thor and Fast Five.

Check out ‘What To Watch – Theater Edition’ on Friday for this week’s new movie releases…it’s full of booty.

Feed me at sharon@horrorhaven.com


2 Responses to “5.13-5.15.2011: Weekend Box Office – The $”

  1. I hope the disappointing results that Priest brought in for the weekend box office dissuade studios from making more of those films. I feel like Priest was way to dark to be released at this time of the year. It felt more like a January or February release. Right now people want to see something like Stephen Spielberg’s Super 8 or Bridesmaids. Anyways great post.

    • sharonwong Says:

      Hi indietrent,

      Thanks for reading my post and commenting. I completely agree with you about the release date of Priest as it isn’t a summer movie but more like a cold winter month of January, February or even March movie like Legion. And it should not have been released a week after Thor or against a word-of-mouth marketing hit like Bridesmaids. Studios will keep producing movies like this (which to me is better than another half-hearted and sloppy remake or sequel) in hopes of a potential hit…after all, that’s how cult hits are created. I only wish that it premieres at the correct time of the year and not just on any Friday the 13th because it is a horror movie.


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