04.20-22.2012: Weekend Box Office – The $

The battle of the sexes ended with man.  Steve Harvey’s The New York Times best-selling book, Act Like a Lady, Think Like a Man, turned movie, #1 Think Like a Man, played women vs. men and then men vs women to #1.  Attracting audiences, female (63%) and over 30 years of age (62%), the ensemble comedy earned $33.636 million at 2,015 theaters.  Tim Story’s $12 million movie also broke the four-week #1 reign of The Hunger Games and prevented #2 The Lucky One from getting too lucky.  The Zac Efron and Taylor Schilling-starring romantic drama, like Man, charmed females (76%) but unlike Man, swept those under the age of 25 (52%) off their feet.  Nicholas Sparks’ seventh novel to screen grossed $22.518 million at 3,155 theaters.

Disney’s documentary, Chimpanzee, was the third new feature to join the weekend box office.  The #4 film premiered on only 1,563 theaters, the lowest of the top 13, but managed to best #5 The Three Stooges, which screened at more than double the number of theaters.  The primate-focused movie earned $10.673 million to the $9.764 million of the Farrelly brothers’ comedy.

Though losing out to Think Like a Man and The Lucky One, #3 The Hunger Games won with the lowest negative gross change of 30.5% in its five weekends at the box office.  The sci-fi survival movie based on Suzanne Collins best-selling novel, grossed $14.666 million at 3,752 theaters, less 164 from the previous weekend.  The total domestic gross of The Hunger Games is now $357.066 million and $215.8 million international.

Joss Whedon and Drew Goddard’s The Cabin in the Woods fell three spots from #3 to #6 in its second weekend with $8.016 million.  The earnings of the horror-thriller was 45.6% less than the week before but the number of theaters, 2,811, stayed the same.  Overall, the movie is at a worldwide gross of $35.846 million.

Feed me at sharon@horrorhaven.com

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